• Ethan Hirschberg

The Best Social Media Channels To Use For Your Company Brand

Updated: Dec 21, 2019

There are so many different social media platforms out there for individuals and businesses alike to utilize for branding. The question is - which ones should you use? Each of the main social media platforms actually have a specific use for marketing, and many business owners don't know this. This guide is here to help you save time and money while increasing efficiency and sales.

Here are some of the top brands:


Facebook is the largest social media platform with over 30% of the world population as active users. With more than 70 million business pages, Facebook is an ideal platform to boost sales and advertise your products and services to all types of customers. With Facebook, you will definitely be able to reach your target audience.


Twitter is different from other social media platforms due to the fact that it focuses on real-time information, entertainment, and data. It's a great way for users to stay updated with company announcements and sneak-peek specialized content. As an added bonus, Twitter's advanced search features is a professional market research tool that really works!


Owned by Facebook, Instagram is another great platform to promote your business. Instagram has countless business features that allow account managers to customize and optimize a business profile. Unique to Instagram, IGTV and Instagram stories are great avenues to advertise in addition to traditional posting.


Did you know that YouTube videos are watched for more than 1.1 billion hours every day? The power of a quality video is indescribable in the market today. Not only can videos promote a company and its brand, it also deepens customer relationships and personalizes people behind a company.


LinkedIn has been described as a "Facebook for your career." What many people don't know is that companies can take full advantage of LinkedIn's business pages to promote content, state company announcements, and advertise services. Simply stated, LinkedIn is the best social media site for B2B (business-to-business) marketing.

The 5 examples above are not the only platforms you an use. Professional business profiles on Reddit, Snapchat, Pinterest, Medium, and Tik Tok - yes, you heard me, Tik Tok - have proven to be successful as well.

Once you create these profiles, you need to delegate the task of properly maintaining social media accounts in order to reap the benefits. Whether it's you as the business owner, your in-house marketing staff, or an outsourced agency, someone needs to be responsible to do it. Because as I always say, content is key, and without quality content, you have nothing!

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